Folio Mirrors at EuroShop 2020

In February, we took our interactive, customer loyalty solution, Folio Mirrors exhibit at EuroShop, the world’s largest trade fair for retail. With Folio Mirrors providing a unique opportunity for retail, hospitality and leisure brands to connect with their customers in a meaningful and personal way, we experienced a host of interest from global brands during the annual exhibition in Dusseldorf.

Folio Mirrors transform the in-store customer experience by providing a bridge between the physical and digital worlds, enabling users to record, replay and compare products and share experiences via social media.

Brands equally benefit from Folio Mirrors as analytics from these interactions can be used to refine customer experiences and increase sales.

We currently supply Folio Mirrors to retailers in Europe, Hong Kong, Singapore and Australia, but we envision the Folio Mirror offering benefiting not only the retail industry, but also sectors such as; beauty, health and fitness, hospitality, entertainment and beyond. 

The recent acquisition of Mirror by Lululemon has reinforced the desire for interactive, personalised mirror experiences on a grand scale.

We have developed Folio//Fitness as part of our our digital mirror product range for both an at-home workout with digital trainers, or as an innovative solution for gyms and fitness centres. 

At EuroShop, Folio//Loyalty drew the most attention, with curious visitors exploring the options for customer engagement using our demonstration mirror. Folio//Loyalty is a must-have for developing and reinforcing brand loyalty with the ability to recognise loyalty programme customers and offer personalised offers and rewards. We were able to demonstrate this functionality at EuroShop as returning visitors would be recognised by the mirror and rewarded.  Folio//Loyalty can operate as a stand alone solution or interface with existing CRM software.

Digital Mirrors offer a myriad of new options for customers to engage with brands, and for brands to place loyalty and personalisation at the heart of the experience.

The Folio Mirror range is supported by a client facing dashboard with data insights, management reports and operational system status. The Folio Mirror experience can be enhanced with addition of supporting tools such as printers, barcode and RFID scanners. 

The mirrors include remote support and an extended 3 year warranty.